Our Vision

A dominant leader and industry prime mover in property development...
Our legacy to Philippine society.


 

Our Core Values

• SERVICE EXCELLENCE
  • Service Excellence is one significant distinction that we would like to make in the real estate industry.
  • Service Excellence implies going the extra mile to delight the customer and having the commitment to deliver “against the odds”. It also requires innovation.
• PROFESSIONALISM
  • Professionalism is reflected by the skills, competencies and character of people who build our homes/communities and deliver our services.
  • This value subsumes people development and training.
• INTEGRITY
  • Integrity implies wholeness and absence of duplicity.
  • We are in the business of trust. We can only sustain performance if we are trusted by our partners and stakeholders.
• RESPECT
  • Respect is manifested in giving value to ideas and feelings of various stakeholders: Agents, Customers, Employees, and Suppliers
• INNOVATION
  • The essence of innovation is “thinking out of the box” and creativity.
• TEAMWORK
  • The essence of Teamwork is synergy. More than the ‘Sense of Family”, teamwork puts a premium on learning and growing as a team and relationships that build trust.
  • This core value also implies getting rid of organizational “silos” and turf-mentality within the Pro-Friends family.
  • Teamwork also involves the values of Respect, Dignity.

Our Mission

We are your trusted partner in building homes and communities…




For our BUYERS, quality and affordable homes and communities;

For our AGENTS, business opportunities and professional growth;

For our EMPLOYEES, professional advancement and personal growth;

For our BUSINESS PARTNERS, a mutually beneficial relationship, guided by integrity and prudence;

For our SOCIETY, an environment-friendly holistic development.

Our tribute to God and the communities we serve.